Brand Content (when brands create content) has become a new way of communicating which cannot be overlooked. Brand Content Institute strongly contributed to make the concept known in France thanks to the publishing of a book on the subject in 2009 (Dunod). We continue to carry out studies and in-depth reflections on the subject with regular publications (blogs, white papers). Thanks to this expertise, we help media as well as brands, agencies and producers to evaluate Brand Content operations. We also developped our consulting activities with : 1/ Training and consulting on brand content strategies Workshops and training seminars for brands, producers and agencies . 2/ Pre- and post-tests of brand content operations Exploratory studies on editorial expectancies, to produce content best adapted to targeted audience. An expertise useful in content research & developpment Performance measurement (ROI) 3/ Consulting on brands’ editorial strategies Exploration of brand’s cultural potential and help in identifying and defining the right editorial territory: relevant formats, territories, media to value brand content… Collaboration with a network of journalists, creative agencies and producers. A capacity to make our clients key figures on a chosen topic thanks to remarkable and abundant content