ABOUT US WE ARE A PREMIUM SPIRIT AND BEVERAGE IMPORTER & BAR EQUIPMENT DISTRIBUTOR OUR VISION TO BE THE DESTINATION OF CHOICE FOR PREMIUM SPIRITS STRATEGY, STRUCTURE, SYNERGY. Our company name says it all. Our main objective is to increase the value of our Business partners' brands, by driving more consumer awareness, consistent activation and by increasing sales out drivers enabling long term consistent sales growth. Why we focus on Brand value and not purely on volume. Our strategic operating model has the follow benefits: • Increased consumer awareness • Increased brand value • Increased sales pull through via resellers • Decline in cost of trading terms and cost of sale • Increased margin • Consistent sales growths • Increased customer and brand loyalty • Increase in brand longevity OUR VALUE SYSTEM & KEY OBJECTIVES Emphasis is placed on operating with clear objectives and communication. Executing as an organization on-time and in full, Trading responsibly, and ensuring that we manage, monitor, and evaluate not only our commercial performance, but that of our capabilities and future innovation platforms. Maintaining commercial awareness enables us to be very flexible in our strategy and commercial operations, and ensures that we are quick to course correct if we are moving off plan. RESOURCES We bring along a fast industry network, industry knowledge, skilled negotiators, and go-getting attitude to achieve our objectives. We utilize a fast network of highly skilled individuals, who are experts in their field of operation (Sales, Brand Management, Marketing, Innovation. Merchandising & logistics): • National sales coverage • Marketing and promotional coverage • Distribution • Events & Brand launches • Structured commercial tools & systems • Transparency in ways of working • Cross functional collaboration tools • Social media • Design & artwork assistance • Branding & visibility development • LIQUID 2 LIP activities and consumer facing initiatives