We are an omnichannel consumer retail brand that unravels, owns, and simplifies the jewelry supply chain by going from mine to market and lab to life. Pukka is derived from the Hindi word Pakka, which is synonymous with being genuine, solid, positive and true. At Pukka, this is exactly what we stand for. The basis of our Pukka Promise is to give you “more for less”. Jewelry is either extremely unattainable for many due to the exorbitant pricing, or it’s reasonably affordable, but with a questionable quality. Our handcrafted products bridge the gap between fine and fashion jewelry, while ensuring the highest levels of integrity across our supply chain. Our minimalistic designs are inspired by the diversity of our origins. A true fusion of 3 cities - Berlin, Nairobi and Bombay. Pukka is not just about looking good, it’s about feeling good too! Sustainability and integrity are the fundamental principles of our supply chain. We control the entire value chain from “mine to market” and "lab to life", hence we are involved in the sourcing of all our diamonds and color stones, which enables us to ensure full compliance and fair compensation for all our raw materials. We then ensure this extends all the way through the production process, until the finished product. This ensures an equitable and honest supply chain. Get in contact to become part of our journey!