11235 Ltd. is a data driven solution provider operating from its offices in the UK and Bulgaria. Company software-based platforms: - Gamification; - Analytical CRM; - Loyalty; - Campaign management; - Credit scoring; - Risk management; - Loan management. In addition 11235 Ltd. provides consulting services in areas such as marketing effectiveness and customer satisfaction measurement, factor analysis, segmentation, products profitability, forecast time series and many other fields of analysis and statistics. We are helping companies to make more revenue from existing customers and answer questions like: - Who are their best and most profitable customer segments - Specific behaviors and features for each customer segment - Predict how much profit will a customer bring to the company, segment related - Which customers are most likely to leave and go to competition - What are the most effective marketing programs for the different customer segments - Make various customer scorings to evaluate most appropriate payment terms, i.e. post-paid vs. pre-paid, propensity to up-sell and cross-sell, etc. Some of the methods we are using are hierarchical clustering to determine the optimal number of segments, disjoint clustering to define the segments, discounting, regressions, etc.