Mission WLJT’s mission is to serve West Tennessee by providing a world of learning and discovery through quality programming, educational services, and online information that educates, inspires, and entertains. Vision On the air, online, and in the community, WLJT uses media for good, delivering exceptional programs and services that expand knowledge, celebrate the world around us, and enrich lives. Values We believe in the power of information, exploration and imagination to fill our lives with wisdom and purpose. Our passion to enlighten, inspire, and entertain knows no bounds. Our work ensures that lifelong learning is an opportunity for all and that our children have a safe, welcoming place to come as they grow and prepare for the future.