SRA is a solution-based consultancy with almost 30 years of experience grounded in quantitative and qualitative expertise. SRA delivers strategies that help our clients maximize their competitive advantage, drive value for their end users or stakeholders, results based upon complex and detailed analysis of large data sets that are understandable and actionable, and achievement to help improve the bottom line. Core services include customer satisfaction, retention/loyalty, branding strategies, market segmentation, product/service development, marketing campaign testing, and development of sophisticated customer segmentation dashboard tools. We are recognized for conducting projects among hard to reach audiences in the medical/healthcare profession, pharmaceutical distribution field, academia, business community, and social services providers.