the greater, founded in 2020, was co-founded by Matthew Logue and Matthew Klar, two award-winning strategists who felt there was a better way for an agency to serve clients, employees and society; and that the way forward was to serve the greater good. the greater exists to help brands to become great by helping them do good through what it calls a “Purpose+” approach. Core services include: strategy development, workshop facilitation, creative concepting and measurement strategy. Social impact is built directly into the operating model, with 50% of net profit being redirected into community charities and initiatives.