With creativeSHIFT we bring like-minded people from the creative industries together and pave the way for new innovative ideas that all content sectors can benefit from. Our unique network consists of people from all over the EU with different backgrounds in content creation - from startup founders and game developers, publishers and authors, performing artists, festival organisers, animators and film producers, investors, university professors, accelerators and many more. Our differences will help us navigate the coordinates of tomorrow's creative innovation ecosystem, all in pursuit of a sound future for Europe's creative landscape: thriving, resilient, securing cultural diversity and promoting healthy democracies and the ecologically sustainable development of Europe. creativeSHIFT was initiated in 2020, by seven partner companies and is co-funded by the European Comission. The project was submitted tot he call for „Platform(s) for cultural content innovation“. The seven partner companies are: Börsenverein Group, Media Deals, MEDIAPRO, SpielFabrique, Music Innovation Hub, Federation of European Publishers, European Music Council.