Have you ever wondered why beauty and taking care of yourself are considered feminine? Men has always been underrepresented in the beauty sector, but we are in 2020 and it's time to redefine what masculinity is and break down the taboos surrounding the image of imposed masculinity. BOXSR, a digitally native, premium personal care brand exclusively for men, was born with the mission to offer a broad range of personal care products tailored for the specific needs of men. Our values are based on quality, accessibility, removing taboos and establishing routines: we offer easy-to-use products and kits applicable with a 3-minute routine. We offer high quality products at a reasonable price. Our values are based on quality, accessibility, removing taboos and establishing routines: we offer easy-to-use products and kits applicable with a 3-minute routine. We are currently working on extending our skincare line and in the future, we would like to introduce products to treat hair loss and sexual performance as well.