The AFRO is the leading creditable and experienced news source for people of color pursuing reliable information that matters to them. It is also the longest-running African American family owned newspaper business in the nation; leading the charge as a force for racial equality and equal opportunity, as well as economic and social growth of Blacks in America. In 2014, Nieslen-Essence Consumer report ranked The AFRO as the #1 African –American newspaper in the country. The AFRO publicizes the facts and considers a range of topics from Black perspective; with both historical reference and current relevance, broadening their scope and understanding of how issues impact their life, their community and the world.