Western Melbourne Tourism Inc (WMT) is an urban regional tourism board incorporated for the purposes of developing a stronger more competitive tourism sector in Melbourne’s west. Melbourne’s west embraces the municipal boundaries of Brimbank, Hobsons Bay, Maribyrnong, Melton, Moonee Valley and Wyndham councils. The WMT board’s mission is to increase the recognition and contribution of tourism to the region’s economy, ensuring potential visitors are aware of the unique factors that make Melbourne’s west a compelling place to visit and this interest converts to visitation growth. The WMT board is currently focused on working collaboratively with other key stakeholders to support local industry operators, advocate to government, and undertake steps to grow the capability of the sector and the quality of the visitor experience in the region. The board currently comprises representation from five of the six western metropolitan Council funding partners, LeadWest, Victoria University, Parks Victoria, Scienceworks, Quest Apartments, Zoos Victoria and the arts sector.