The South African Sommeliers Association (SASA) has established itself as an integral part of the food and wine industry in South Africa. The movement was started in 2010 when a group of the same minded individuals got together in the hope of forming an association to help uplift and promote the service of wine in South Africa. SASA is a non-profit organization and aims to offer its services to local and international Sommeliers, in being the contact and network portal for those local and international. The association aims to provide training and mentorships to guarantee the continuous development of professional standards of the highest level. It will also liaise (or partner) with associations from other countries and will therefore act as an official representative of its professional membership within South Africa.