The world is littered with financial salespeople disguised as ‘financial advisors’, which technically is a generic term and, it means nothing – according to the Financial Industry Regulatory Authority (FINRA). These ‘financial advisors’ tend to push their own firm’s products and have layers and layers of fees, many of which are hidden, and may confuse more than help. Many people we ask don’t even know how much they’re paying their ‘financial advisor’ if they have one. The financial industry has technically let us all down. A Fiduciary Advisor, on the other hand, is one that is obligated by law to put clients’ interests above his own, not push any particular product while aligning himself with the client. One of the most important things to do is find an advisor that will work for you, be unbiased and be transparent about all fees associated – apparent or hidden. We offer Financial Planning and Investment Advice, un-conflicted, non-bank or big broker affiliated, with no specific products to sell, while simple to understand – either in person or via virtual methods.