MISSION: Pure Play Every Day brings play to people and communities to help them thrive. Through purposeful, unstructured, requisite, and engaging play opportunities, we promote social and emotional connections between people with diverse backgrounds. We encourage environmental sustainability through play by utilizing recycled and repurposed materials. We do this work because play benefits everyone. VISION: We envision a world where play is a part of every person’s every day. TAGLINE: Connecting people through play.