Our aim is to strengthen the professional network in the XR sector, to exchange experiences and to give the sector a face in Bavaria. Passion: Under the umbrella of the association we unite our strengths and our knowledge. We actively exchange ideas, shape the immersive future together and form a like-minded and passionate XR community. Technology: Under XR (Extended Reality) we summarize immersive technologies. Like Virtual Reality, Augmented Reality, Mixed Reality, 360° Video and everything that will be created in the future in these areas. Bavaria: We are making ourselves strong in and for Bavaria as a business location. This is where the economic prerequisites and framework conditions for the successful development and expansion of immersive technologies are right.