Loyalty Science Lab is a loyalty think tank housed in the Strome College of Business at Old Dominion University. Led by Dr. Yuping Liu-Thompkins, the Lab's mission is to create and promote cutting-edge scientific research on brand and customer loyalty. Through collaborative efforts between marketing practitioners and academic researchers from multiple disciplines and multiple industries, the Loyalty Science Lab identifies high-priority loyalty-related issues, engages in deep, evidence-based scientific research on these issues, and disseminates the insight to benefit loyalty research and practice. The Lab is supported by Assistant Director, Gina French, MBA, who provides administrative guidance, advisory board collaboration, and marketing and promotion. Please "+ Follow" the Loyalty Science Lab page to receive cutting-edge loyalty research insights in your LinkedIn feed. Contact us at: Email: loyaltysciencelab@odu.edu Phone: (757) 683-6551 #loyaltymarketing #customerloyalty #brandloyalty #loyaltyscience