Sweetapple is the creative marketing consultancy established by Matthew Sweetapple. Sweetapple works with a diverse range of commercial clients and has also created several award winning charity campaigns and brands. These have included Peeball, for various international prostate cancer charities, 'Remember Me' for the road crash victim's charity, RoadPeace, and the ecological musical story, Rockford's Rock Opera, written with Steve Punt. Sweetapple has won several awards for its work including the Institute of Public Relations "Outstanding Achievement Award".