Story is everything. A good story will pause any conversation and capture an audience in any language. It will rearrange your schedule, keep you from getting fired, keep people interested and keep you interesting. It can motivate, illustrate and captivate. It is generally what starts the creation of every idea and every brand that exists and if those brands are true to their design, it will create a new story with every person that it comes in contact with. Whether it's a commercial, live action event, flash mob, music video, short or long format we indever to tell stories.