Bob Evans helps CEOs and CMOs articulate their unique strategic value to customers. A world-class strategic communicator with deep understanding of tech industry, global business, and emerging digital lifestyles, Bob was recruited and hired by Larry Ellison to transform how Oracle Corp. communicated its vision and business value to the world. Bob has given keynote talks on every continent on the globe (except Antarctica, which is okay), and published thousands of bylined articles on business strategy, innovation, competitive positioning, business transformation, customer intimacy, leadership, culture, and more. Under the umbrella of Evans Strategic Communications is the Cloud Wars brand. Bob created the Cloud Wars content series in 2017 to analyze the red-hot cloud computing industry that is transforming business and technology from top to bottom. In 2018, Bob launched the Cloud Wars Newsletter to bring the analysis and insight he delivers into a new format for readers interested in the hugely significant trends happening within digital transformation, powered by the cloud.