ÉLU is a modern parfum house founded in 2020. We create products that are not just beautiful in fragrance, but beautiful down to their very core. That is why our mission begins and ends with sustainability. Unlike other luxury parfumeries, we understand that to make something beautiful there is no need to compromise ethics in the process. In fact, we believe it’s important to leave things significantly better than we found them. Our perfumes are rooted in admiration for nature and a lifelong appreciation for artisan craft. They live by the 3 E’s, Elevated, Ethical and Elegant. Lovingly produced by a family-owned parfum house established 1779 in Grasse, built on a history of talent and success which has survived and thrived over the centuries.