Alenty was founded in 2007 by experts of web analytics and market research. Alenty has quickly become leader in ad-viewability measurement and optimization. Alenty's unique technology tells you if your ads are actually seen. It is used by all the major players of the online advertising market: - media agencies to control the quality of their media plans - publishers to reach the level of quality imposed by advertisers - trading desks to optimize campaigns in real time - ad-technology companies to automatically improve click-rates, conversions and branding KPIs. In 2012, the US Internet Advertising Bureau started to promote "viewable impressions" as a standard for the advertising industry. Alenty's clients are ready to move from a CPM-based model to a more qualitative media purchase world, based on ad-viewability.