LG created Gallies to promote entrepreneurship, encourage collaboration, support team members by reducing red tape, and offer mentorship and assistance without making individuals feel like a number. After more than 25 years in business, LG found it essential to pass on the torch to the next generation of creatives and leave a less biased path for creatives and entrepreneurs. The alliance serves as a catalyst to support the needs of the creative sector through her mentorship, network, and alliances. The alliance is an unprecedented coalition of architects, interior designers, graphic designers, photographers, marketers, copywriters, journalists, publicists, illustrators, video editors, visualizers, UX and UI designers, animators, bloggers, content creators, web3.0 experts, social platforms experts, and podcast producers. At Lorena Gaxiola, we ‘culture add’ rather than ‘culture fit’. One of our mantras is «You can’t be what you can’t see.»