Pure Plan cares about helping others to understand what CBD (cannabidiol) may do for you, and to know that there is hope – and relief. Hope is such a strong and powerful word, when you are hopeless. If you are suffering from pain, inflammation, anxiety, depression or sleeplessness… please don’t ever give up Our mission is and has been to deliver excellence and give people a product that will help them live their lives to the fullest. It took 1 ½ years plus a lot of care and love for Pure Plan to create a premium product line. And yes, it costs more to deliver such a high-quality pure CBD product line with no fillers. Pure Plan is superior to less expensive CBD lines on the market today, and we encourage you to compare our ingredients.