Our aim is to inspire as many businesses as possible to change their behaviour, where required, in order to sign up to the Good Business Charter accreditation, which should in turn encourage wider good business practice. We believe the simplicity and basic ethical principles of the GBC will be key to its success. Application will be made as easy as possible. Signing up to the GBC will be free in the first year and annual fees will be modest thereafter depending on the size of the organisation. The GBC is a non-profit making organisation funded by private sponsors who are keen to be supportive of responsible capitalism. We hope the GBC, because of its simplicity and cost effectiveness, will quickly gain support and therefore critical mass, which will give it important and influential authority to change business practice for good.