AceWorx offers middleware solutions such as marketplaces, supply chain services, financing, technological systems and multi-stakeholder networks. These solutions address the ‘missing middle’ and unlock higher value for responsible farmers and conscious consumers. We address the issue of ‘missing middle’ that has been hampering sustainable agri-food systems for long. AceWorx leverages the respective strengths and contributions (competencies, resources, investment, cooperation etc.) of key actors and stakeholders to catalyze virtuous value chains which foster win-win outcomes. AceWorx's interventions enable a wide range of choice to producers (and supporting stakeholders) in terms of responsible agri-food production and supply chain systems but also deliver a suite of options for conscious buyers to choose from, based on their sustainability preferences and sensibilities.