Unstoppable helps cybersecurity companies scale from $0 - $15m ARR. The CEO or CRO brings me in to work on sales strategy, process, playbooks, discovery, pitch, and more. I've been in the cybersecurity sales world since 1998 and in the last few years have worked with numerous companies as their advisor, consultant, and trainer. "A new approach that got results." Dan Parelskin, VP Sales @ Axis Security "Improved our effectiveness." Amin Tavana, VP Enterprise Sales @ Bluescape "An expert at communicating business value." Tom Fusco, VP Sales @ McAfee / Checkpoint / Blackberry Building a successful sales team from scratch at a cybersecurity start-up is not easy! You are expected to deliver on the numbers even though everything is so murky... - Your ideal customer profile is not rock solid yet. - Your discovery and pitch is not dialed in - Your sales process is being created opportunity by opportunity But you don’t have the luxury of months of careful research and tons of resources and data to figure all this out! Sales leaders intuitively know what needs to be done to navigate the best path, but rarely have the time to do it consistently and effectively. - Recruiting is important. - Attending prospect meetings is important. - Working with marketing on top of funnel is important. - Coaching and training the sales team is important. - Winning new business is super important! Unstoppable.do knows all this and is the glue that keeps the sales team together, on message, learning, adapting, adopting best practices, and motivated to get better. This results in better conversion rates and faster sales growth. *** Bottom line: When you use startup sales best practices, you grow faster. ***