skema created a ‘product architecture’ practice to work within companies to help them rethink & evolve their product management processes to embrace change, manage complexity and identify actionable insights. We focus on 5 key principles:- 1. Surface hidden complexity 2. Understand how & why decisions are made 3. Separate information from opinion 4. Focus on what is important 5. Connect vision to action skema uses data visualization techniques to facilitate these principles which results in improved speed at which stakeholders accurately comprehend and focus on opportunities and areas for innovation.