Where Good Sources are Gold. Journalists need expert sources – but in today’s digital landscape, they are swamped with misdirected inbound pitches and tight deadlines. PR pros have information and stories to share – but getting relevant sources in front of the right reporters when they’re needed is tough in a noisy environment. The ScoopFindr app matches the right journalists with the sources they need quickly, with a minimum of back and forth, while rebuilding trust between journalists and PR pros.