Bank On Yourself is a financial education firm that advocates leveraging the strong cash value guarantees of supercharged whole life insurance policies to plan for retirement, estate planning, to complement wealth management or for favorable term loans to finance cars, equipment purchases or a small business. This concept has much in common with the Infinite Banking and 770 account concepts of creating a personal financing system using dividend paying permanent whole life insurance. Bank On Yourself was founded by Pamela Yellen, a financial security expert and author of the New York Times best-seller, "The Bank On Yourself Revolution". Pamela investigated over 450 financial products and strategies in her search for an alternative to the risk and volatility of traditional investments.