Eeny Meeny is a sustainable and socially responsible online shop selling toys and accessories for kids from 0 to 7 years old. Our carefully curated selection of brands allows kids to develop fine motor skills, problem solving, curiosity, creativity and collaboration from early years whilst creating fun memories. Our categories are spanning over different kids’ types, passions and development needs 
(because we believe that one size doesn’t fit all especially when it comes to our children). Eeny Meeny has an intentional approach promoting and celebrating childhood at every step: 1. The combination of business growth ambitions with a genuinely impactful solidarity initiative, supporting charities fighting childhood poverty in the UK through a direct financial contribution for every order placed 2. A very deliberate selection of brands that all have a story, and a level of care and passion for kids that we can relate to 3. A firm sustainability commitment supported via the brand selection process and Eeny Meeny’s operational choices, to contribute to safeguard our planet for future generations 4. An immersive website experience into childhood thanks to unique aesthetics and easy navigation. Originals of the founder's children’s drawings make the main design elements Our journal : https://eenymeeny.com/blogs/journal/how-it-all-started