Jen Mathews is the founder of award-winning destination for beauty, health and lifestyle, My Beauty Bunny, (www.mybeautybunny.com) - a top cruelty free blog started in 2009. Jen has been featured in People Style Watch magazine, HuffPost Live, Shape.com, All You magazine, Teen Vogue, LA Talk Live, Details, CBS Los Angeles, Humane Society of the United States magazine and QVC. She has spoken on the topic of cruelty free beauty, blogging and social media at events such as Mazur Group, iFabbo and FIDM. She is also President of Top Tier Media, Inc. - a social media and digital marketing agency for beauty, health, and lifestyle brands. Read more from My Beauty Bunny: http://www.mybeautybunny.com