Most everyone in business can write a coherent sentence. I won't insult your intelligence by suggesting you couldn't write your own web copy, or newsletter, or email campaign. What makes Firewords Creative Copy worth exploring is that writing winning, persuasive copy is ALL I do. I've got nothin' but time to do the profit-building chores you don't have time for. And I bring the "secret sauce" in writing persuasive copy... words that compel ACTION... text that delivers the right combination of INFLUENCE approaches that'll speak directly to your ideal customer. For instance, many rookie marketers assume all they need to do is INFORM people about their amazing offerings, and customers will flock to the door. But pro copywriters know this almost never works. Everyone who writes for Firewords Creative Copy is professionally certified - "verified" by American Writers & Artists, Inc. - and we know how to "profile" your ideal customer so you can do much more than inform them. Write directly to your ideal prospects - involve them, intrigue them, even INSPIRE them - and you'll beat your competitors to the bottom line every time.