Food-ology links food related habits to personality traits and behavioral tendencies. An original philosophy, Food-ology was founded by behavioral food expert and researcher, Juliet A. Boghossian, based on over 20 years of empirical research combined with quantitative panel data. Food-ology offers brands, consumers and industries valuable insights and engaging content used to support press activity, promotions, on-pk marketing, product innovation and social media engagement. Content is customized to support entertainment verticals for brands seeking to align with pop culture, drive brand awareness, trial, retention, greater click-thru or the unseen, a deeper emotional connection with the given brand. Consulting services include: • Research – Behavioral studies, focus groups, category insights, consumer insights, trend spotting, brand specific studies. • Content Development – Custom brand studies/content, features, quizzes, advice column, food games, blogs and brand/product/category specific content, press angles. • Expert commentary - Supporting editorial features, media interviews/promotions, speaking engagements. CLIENTS INCLUDE: Starbuck's, Godiva, Unilever, Diageo, DUNKIN' DONUTS, and Baskin Robbins to name a few. Juliet is a regular contributor to Woman's World Magazine, and has contributed to The Huffington Post, Everyday with Rachael Ray Magazine, Yahoo!, Monster, and MSN to name a few. Food-ology has been cited in media ranging from morning talk radio shows to the WSJ, providing pop-culture newsworthy content with universal appeal.