Smadja & Smadja, a strategic advisory firm, was created in 2001 on the assumption that, as a result of globalization, more and more non business factors are affecting business decision-making processes. The firm works with global corporations and government entities on strategic issues. Our mission is to provide our clients with insights and tools that will allow them to develop their anticipation capabilities, connect their strategies and priorities to the “global picture” and to help them to navigate and leverage globalization. The firm is specialized in generating high value-added knowledge, especially in terms of trends identification and assessment, and in creating "platforms of content" – international high-profile conferences, seminars, workshops, and strategic groups. With offices in Switzerland and in United States, Smadja & Smadja has clients and partner organizations in North America, Asia, Europe and the Middle East.