Asura Technologies is the new generation ALPR and video analytics company creating easy to integrate, camera agnostic data collection systems using LPR- and video analytics based vehicle recognition technology for the parking and traffic management industries as well as the fields of general security and surveillance. We create customer-oriented applications for integrators, solution providers and operators that make the integration of these applications easy both in existing and new data collection systems. Asura Technologies made its debut with the Asura Recognition Unit (ARU) Plug and Play LPR in 2017 which was an answer to a common problem of vehicle recognition technology; being that these solutions are either expensive and not flexible, or too complicated, hard to integrate. ARU earned a quick recognition of the traffic management industry exemplified by integration with major parking management systems and earning a Special Mention at 2018 Intertraffic Innovation Awards.