The Ayali vision is to give the travel hungry Indian and inbound travellers a great experience, till now associated with luxury hotels, at very reasonable price points. These accommodations will be fabulously located, and simplicity, hygiene, and a dedicated local team that will act like Man Fridays to the guest will drive the entire experience. The food experience will be special with organic, freshly cooked dishes on demand, no pressure to follow routine timings for pre-laid buffet breakfasts and meals laid out at pretty settings around the property. After much study we have also identified issues that irritate travellers and are addressing them. These include late check out, free accommodation for kids, affordable does not mean tacky, and giving 100% service assurance even on a budget. We call this the “Un-hotel Experience”!