Firelight Capital Partners is a consumer brand focused private equity firm dedicated to unlocking and accelerating the growth and cultural resonance of exceptional emerging consumer and retail brands. Firelight is a partnership between established private equity investors and the founders of YARD, a New York-based consumer-focused brand and marketing strategy agency. Firelight offers capital and capabilities in infrastructure-building and omnichannel investment strategy, including wholesale, e-commerce and retail, as well as brand and marketing strategies. The Firm is dedicated to unlocking growth and cultural resonance in lower-middle market consumer-branded companies across a range of consumer segments, including apparel & accessories, pet care, beauty & personal care, health & wellness, recreational equipment & products, and food & beverage.