We’re often asked why we built LOYAL. With the publishing industry experiencing momentous change, it was clear innovative new solutions were needed to help support publishers looking to grow and evolve in a digital-first world. Fortunately, AI technology has opened up all-new opportunities within the industry, with over two-thirds of publishers viewing it as the biggest enabler for journalism in the next few years, according to Reuters Institute. We were eager to be part of this cutting-edge movement driving the industry forwards, delegating routine tasks and tedious work to machines in order to release time-pressed journalists from mundane jobs. Our first AI-powered product is designed to alleviate journalists from the difficult and frustrating task of accessing their editorial archives on a daily basis. Ineffective tagging and unclear categorisation had left journalists sifting through extensive backlogs manually — a labour-intensive process that was not only draining publishers’ resources and time, but not utilising the full potential of years of carefully curated content. We knew there had to be a faster, more accurate way to search and leverage existing value-rich content that didn’t rely on guessing keywords and digging around for that perfect linking opportunity. What was needed was a tool that made things simple. Publishers desperately needed access to technology that could speed up the content discovery and optimisation process, boost SEO and drive new readership. That’s why we started LOYAL. Try it out and let us know what you think at info@loyal.ai. The LOYAL team.