25+ years developing award-winning creative strategy and content for fortune 100 to start-ups across all verticals. Yates Brothers was founded to provide senior creative leadership, strategy and content development for agencies in need of freelance support as well as an alternative solution to brand's needing direct senior creative leadership experienced in developing creative content across a customer journey strategy. As a CCO, ECD, Writer/ Designer and Director, Yates Brothers has a deep understanding of brand narratives, execution, and the processes and organizational structure needed to create a highly visible and cost effective driven creative product– consistently proving that creativity is the most important factor in driving value creation for your businesses. Expertise: Brand story & narrative development / Brand style guides / Brand books / Social Creative Strategy / Brand Idea Videos Development / Pitch Videos / Packaging Ideation & Design / Speechwriting / Case study creation / Testamonial storytelling / UX/UI / Commercial & Digital Content Production / Documentary Development & Production / Studio Development & Planning / Mentorships, Creative Org Structure / Creative Process Flow / Production Cost Analysis.