AloeSense is the only ‘Naturally Soothing’ fluoride toothpaste line within the ADA-Seal progam. Our unique, clinically-proven formulas enable a robust R&D pipeline of proprietary therapeutic claims. The AloeSense value-creation model was developed with market insights, strong science, a scalable supply chain, attractive margins, and in-market learning from online and retail accounts. Visit our website at www.AloeSense.com to learn more.