Asha Handicrafts Association the Fair-Trade organization is founded on relationships built on dialogue, transparency and respect with Indian artisans for the last 4 decades. Asha together with its partners all over the world work to alleviate poverty and exploitation of artisans through the Fair-Trade principles. It works as a medium connecting the native craftsman to the global audience. This enhances the visibility of Indian Handicrafts by creating the best trading options for the artisans. Asha walks alongside hundreds of Indian artisans as they create handicrafts that are biodegradable, reusable, sustainable, and free of harmful chemicals. Asha strives to create something meaningful, responsible, and authentic that represent Indian traditional handicrafts which ultimately sustains the artisan community at large.