SPAG, a FINN Partners Company is an award-winning integrated Public Relations and Advocacy firm, reputed for offering bespoke communication strategies to shape conversations, influence perceptions, cultivate constructive knowledge and to keep the dialogue going. Our Vision: Setting trends through meaningful conversations; real stories that define narratives for a better world. Our Mission: We at SPAG/FINN bridge the gap between the client and the consumer by diving deep into the latter’s perspective. Our approach is to focus on being transparent and true to the client in order to derive more perceived value, impact and reach. In doing so, we build upon core values of trust, dependability and innovation by ensuring our content is not only led by research-driven strategies and authentic data, but is also highly adaptable, channel agnostic, ever-evolving and personalised. Our lasting endeavour is to build on partnerships that facilitate our vision for a better world. Our Sector Specialisation: Healthcare, Technology, Start-ups, Development and Food & Nutrition. Our Services: Public Relations, Policy Dialogue (Public Affairs, Digital, Content, Crisis & Litigation and Empower (Internal Communications). Our Group: We are part of the Strategic Partners Group, an integrated communications entity: SPAG - Public Relations & Advocacy and D Yellow Elephant – Digital & Social Media.