F4240 is the consulting business name of Daniel Laidler. I specialise in Tag Management, Analytics and the techincal side of building out segmentation and audience management. I also have a long agency style career in web, with strong skills in technical SEO, sales funnel optimisation and Front-End development. With further knowledge in MySQL, LAMP stack development and System Administration, I am able to provide technical expertise across a wide range of challenges and architecture.