ARSHYS is a bold, innovative, purpose driven brand; and this aesthetic of meticulously made details, shuffling up discipline to mix ordinary things in a unique way, paves through the core of the brand who is not afraid to take risks. This approach has led the brand use fashion as a source to inspire, a platform to raise awareness on social matters by using positive re-enforcement messaging through the use of digitally drawn typography and graffiti-prints and modern art. Supporting slow fashion by sourcing, constructing and distributing a small, modular capsule collection ethically, each with its own positive voice. Producing on demand to reduce waste. The collection is designed by a female lead designer and produced in her home town Dubai by a small team of artisans. The finished product is a limited edition, made-to-order just for you. Since its launch the brand has received awards and accolades based on the originality, growth potential of the business. Some of the awards and title received are Official appointed designer for Fiardaus Orchestra during Expo Dubai 2020. Best newcomer (designer) at the London's inaugural WorldFashionAwards, Swarovski Innovations Awards. ARSHYS designs & interviews have been published in Vogue Italia, Marie Claire Mexico and Condé Nast Traveler Middle East and Elle Arabia to name a few. ARSHYS has also dressed celebrity influencers & TV artists like Sonya Cassidy (London), Simonetta Lein (New York). As well as Hip hop artist Oshun in N.Y featured on the MeFeater magazine.