Established in 2002, PRIME is the brainchild of HE Dr. Sheikha Aisha bint Faleh Al Thani. It embodies her passion for travel and food, as well as her vision to bring a taste of the world to Qatar and a unique gastronomic experience. At PRIME, we pride ourselves with a distinguished and sophisticated portfolio of renowned brands and an ambition to expand into a recognized label both locally and regionally. We strive to do so with an open mind and respect for other people and cultures.