Kendraio is an international media, technology, academic and industry alliance. Kendraio has raised a total of $1.9M in funding over 7 rounds. The initiative researches, recommends and develops enhancements to the digital media marketplace that facilitate interoperability between and revenue generation for content owners and service providers; to enable consumers to use any device or application to browse, search and purchase content from any content catalogue, seamlessly. The cross-industry stakeholder group is currently investigating content description, search, visibility, discovery, delivery and payment whilst developing and trialing prototypes and promoting support. Its goals are to: • Simplify and streamline buying and selling digital content by driving industry adoption of open protocols. • Enable interoperability between service providers, media applications and devices - every link in the content value chain. • Build a system where consumers can use any device or application to browse, search and purchase from the globally distributed collection of content catalogues. • Create a more pleasurable buying experience for consumers and increase reach and revenue for content owners.