The Waft revolution is stirring up the world of fragrance. Waft was conceived with one goal in mind—to create world-class perfumes, uniquely tailored to each person who wears it. For this, Waft partnered with the world’s leading fragrance experts at IFF to bring an innovative vision to life. With Waft, customers not only get to customise their own fragrance, but also accessorise it with combinable fragrances through perfume layering, allowing them to take charge and refine their perfume to fit their lifestyle with a very unique scent and no longer someone else's signature fragrance. Waft is a disruptive, 100% digital play which designs fragrances based on customers moods and lifestyle. By entering the WaftLab and joining an olfactive journey, the customer enters the world of customised fragrances and also gets to personalise their perfume bottle choosing the fragrance name and message.