The label was born in 2010 and is the brainchild of Myriam Ullens. An elitist with a sharp, pragmatic mind, she conveys her values, her cultural and charitable commitments and entrepreneurial acumen while scoffing at time zones and cementing her vision of a ready-to-travel luxury label that has its sights sets on out-of-the-ordinary “citizens of the world”. She has named the creative Veronique Leroy as artistic director. Both women share the same quest for excellence and a powerful complicity open to kindness and respect.