TheCityGame app is the way users discover sustainable actions they can perform and find the physical locations where these actions can be verified in order to earn points. Imagine a deck of mission-cards, which are presented to users multiple times a day, giving them the option to choose which ones to complete or combine in order to maximize the points awarded. Every accomplishment is measurable, rewarding and sharable, all of which are key factors in creating a new, consistent, and loyal behavior. Eventually users reach a social status, which represents how “good" they are.