Obaasema is a clean lifestyle brand that connects with today’s African woman across the following pillars: Wellness, Travel, Food, Style, Beauty, Culture, Life and Love. We are here to help women embrace clean living to foster emotional, mental, spiritual and physical well-being. We believe every woman deserves to live her best life, whatever that may be. We exist to provide her with essentials to help her attain this in the simplest way. For instance… In beauty, we share tried and tested homemade natural recipes that help illuminate her skin or promote healthy hair. In style, we don’t believe in only talking what’s popular but timeless pieces that will look good on her in over 20 years. In culture, we own our narrative and believe in sharing unique stories through our lenses. In wellness, we explore and create new recipes for a successful healthy lifestyle for her. In life (and love), we promote low stress and personal growth for a healthy pursuit of happiness. In food, we are adventurous with choices and provide her with delicious, healthy, easily-to- prepare meals for good living. In collaboration with experts in the field of medicine, psychology, food, beauty and style, we ensure that any information the Obaasema woman consumes on our platform serves to benefit her.